B+LOG
No, Influencers are Not Ad Buys
If you are even slightly involved in advertising or PR, you’ve probably heard the term “influencer marketing.” From fashion to fitness, these digital mavens have established themselves as worthwhile, non-traditional media outlets for brands to leverage. It may come as a surprise then to hear that they should not be classified as ad buys. With…
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Micro Data, Macro Strategies: MMS ‘17 Highlights
Now in its sixth year, the Modern Marketing Summit (MMS) in Chicago has grown into a globally significant showcase of the latest marketing trends. This year’s conference had a heavy focus on the future of artificial intelligence, but also provided great insights to more applicable, data-driven strategies for agencies to implement. One of the sessions,…
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What’s Your Unicorn?
When you were young, you most likely learned about a mythical creature called a unicorn. Back then, you probably loved the mystery around something that you could never see in real life. The spirit of the unicorn is what drove little girls around the world to ask for stuffed animals and toys to help fuel…
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Get the ‘Spin’ on Millennials
In a world where intricate technology like augmented and virtual reality is advancing at rapid speeds, many of us are left wondering: How can a simple fidget toy be enough to put an increasingly impatient and unimpressed generation into a massive frenzy? The fidget spinner craze began picking up momentum in January of 2017 and…
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Not Anymore! How Safari Updates Impact Ads
Last week at their developer conference, Apple announced two new updates to its forthcoming Safari browser release (macOS High Sierra) – auto-play video disablement and third party ad tracker blocking. With so many headlines about ad blocking and consumer privacy, B+L wanted to share what these updates really mean for advertisers. Auto Play Video Disablement…
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Will AR Enter the Social Media Mainstream?
It’s hard to deny our innate urge to have the best and newest of technology. It seems that every time I log onto my computer I come across a new kind of camera, app, phone, you name it. The latest “must-have” seems to be augmented reality (AR). Although AR technology has been developing for several…
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Influencer Marketing: How to Find Quality Brand Friends
Influencers are essential to marketing in the digital space. These social figures develop and engage with a community of followers around a certain topic of interest (for example, healthy eating, outdoor adventure or even topics as narrow as claymation). As brands try to tap into these hyper-focused communities, ”influencer marketing” has emerged as a valuable…
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Snapchat Making Ads Fun For Millennials
Social advertising just keeps growing and growing! It can be a little overwhelming to keep up with all the platforms and new ad technologies coming out month after month. Everyone knows about – and many of us use – top social networking apps like Facebook, Instagram, Twitter and Snapchat. From an advertising perspective, budding platforms…
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Milwaukee, a City You Should “TOTALLY Work In”
In the eyes of some seasoned professionals and colleagues, there is a stigma of Milwaukee. To those individuals, Milwaukee (like many other “Rust Belt” cities) is seen as old, cold and rather stodgy, not a destination that upwardly mobile millennials would want to relocate. To be fair, I have heard my fair share of woe…
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WIGCOT 2017 Sheds Light on Big Social Data
The 30th Annual Wisconsin Governor’s Conference on Tourism took place last week at Potawatomi Hotel & Casino in Milwaukee. Close to 1,000 attendees converge on a city once a year to learn what’s new in the tourism industry and, of course, catch up with old friends. This year Andrew McCarthy – yes THAT Andrew McCarthy…
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