B+LOG Archives - Page 20 of 35

The Outdoor Industry is Wired and Ready to Go

After spending four hectic days at the Summer Outdoor Retailer show in Salt Lake City, one thing that is certain is that the outdoor gear category appears to be booming.

For Destination Marketers, August is the new July

The seasonal nature of the tourism business has also changed. Spring and summer shoulders seasons get more attention and promotion than ever before.

Destination Marketing: Tapping Into Desire

Much of what we do in advertising is based on desire. And when it comes to selling a destination, it’s all desire.

The FTC and the Irony of “Organic” Search

Recently, the Federal Trade Commission (FTC) sent letters to Google, Yahoo!, Bing and 20 other heavily trafficked search engines warning them they must clearly and prominently distinguish paid search (advertising) from natural search results.

A Pilgrimage to the Brooklyn Bridge

For many, vacation enjoyment lies in the planning than the actual vacation itself; everything from researching accommodations to securing a coveted attraction ticket. Others, however, are inspired by a simple (and persistent) desire.

What Makes A Destination?

As a travel marketer, you’ve probably thought long and hard about how to improve awareness, drive bookings, build REVPAR or yield and create lifetime return visitors.

Advertising Lessons From Mad Men

Buried among the personal drama and pitch-perfect period depiction, however, there are some advertising lessons to be learned – like the beauty of simplicity.