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Blog, Boelter Lincoln, Facebook

Have You Verified Your Domain on Facebook?

Post-2016, it’s almost a challenge to avoid news about Facebook. The discussions are endless – how much responsibility does it have to monitor content? What exactly do advertisers and developers have access to? Are they doing enough to protect users’…

Boelter Lincoln, Blog, PR, Giannis

Giannis’s Taco Debacle: 3 PR Takeaways for Your Brand

Milwaukee residents are typical Midwesterners, known for their calm, easy-going demeanor – at least until you mess with their sports heroes. That’s precisely what happened last night when the Milwaukee Bucks’ Giannis Antetokounmpo – who’d just scored the game-winning basket…

Blog, Millennials, Boelter Lincoln,

Put Your Money Where Your Millennials Are

Find the millennial market mystifying? What about the millennial female market? Levo recently partnered with Merkle to determine what and why millennial women buy. As it happens, millennial women have A LOT of spending power – in fact, an estimated…

Boelter Lincoln, Blog, Super Bowl, Ads

Our Take: Super Bowl Winners, Losers

The dishes are dirty and the recycling is full. The Super Bowl is over and it’s time to clean up. It’s also time to debate about who won and who lost – the advertising battle. The wacky beer ad, the…

Super Bowl LII: Will Ads Overshadow Game?

Ah, the Dog Days of Winter. Christmas and New Years are long gone, spring is several months away and there’s another snow storm coming next week. Yippee! Fortunately, there is one interesting thing on the horizon: the Super Bowl. Unlike…

Boelter Lincoln, Blog, Screen-cutting

Screen Cutting In A Connected World

I read the headline “Here’s What Happened When I Gave Up My Phone for the Week,” and immediately let out an audible groan. Having read several articles in the same vein, I expected another rant about how technology (primarily the…