B+LOG
Six Tips for Using Jargon, Buzzwords and Slang
The resolution season also produces a slew of more personal pieces on lingo to eliminate, based on criteria such as one’s age or gender
Read MoreWhat the Ad Business Could Learn from the Music Business
The music industry is the proverbial “canary in the coal mine” for any business model that is based on creating content.
Read MoreWTMJ vs. Time-Warner: And the Winner Is…AT&T U-verse
At the time of my last post, Time Warner Cable and Journal Broadcast Group had just resolved their very public dispute, in which Time Warner removed WTMJ from its lineup for almost two months.
Read MoreWhy Sunbelt CVBs Need Snowbelt Agencies
Why don’t CVBs from the Caribbean, Mexico, Latin America and other beach destinations retain Wisconsin-based agencies to create their branding and marketing campaigns?
Read MoreWhat Happened to Direct Marketing?
Is this the last gasp of an old dinosaur or is the direct marketing business evolving into a new and dynamic segment of the advertising business?
Read MoreThe Most Successful Destination Marketers Have Very Big Shoulders
Maximizing visitation during the shoulder seasons is key to maximizing the success of your destination’s marketing budget.
Read MoreIt’s All in the Hook
Much has been made of the fact that we live in a world of diminished attention spans and information overload– particularly by the advertising trade media.
Read MoreBe Relevant or Be Ignored
As marketers, the sophistication of this technology has opened up broad new vistas in how we can (and must) communicate with our customer base.
Read MoreIn the Field Of Opportunity It’s Plowing Time Again*
There are a number of new and exciting (to a tech geek like myself anyway) digital marketing options that you may want to include in your 2014 plans.
Read MoreTime Warner, Cord-Cutting and the Threat to Cable Advertising
In the past, the main reason people didn’t subscribe to cable or satellite was largely financial. However, lately the motivation is to make a statement rather than to save money.
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