B+LOG
FTC’s “Gut Check”: Is Self-Policing Enough for Weight Loss Products?
The research supporting these weight loss supplements is weak at best – and weight loss supplement advertising is extremely difficult for the Federal Trade Commission to enforce.
Read MoreSome Things Stay the Same While Others Change Drastically in Beverage Marketing
The playbook for the next few years will be driven by the millennial generation (I know, I’m tired of hearing about them also). However, we can’t ignore the power they have in the marketplace.
Read MoreTRAVEL RESEARCH: The Role of Social Media in the “Purchase Funnel”
“It can get the customer hooked, but it can’t close the deal.”
Read MoreYour Name is Meaningless
When it comes to a business, the naming process isn’t all that different. A name or tagline relies heavily on the context in which we put it.
Read MoreFollow the iBeacon to Revolutionize Your Marketing Efforts
Smart marketers should be developing new and innovative applications to improve customer experience, sales and all-around performance.
Read MoreDealing with Unintentional Crowd-Sourcing
As marketers, we carefully construct strategic marketing plans and campaigns to position our brands and target specific consumer groups. However, there can be surprises or unexpected responses that can either elevate or destroy your business. What should you do when the public (or a segment thereof) takes control of your brand?
Read MoreCourse Corrections: Seven Reasons to Change Your Marketing Plan
Like classic investment strategies, marketing plans are designed for long-term growth, not short-term returns.
Read MoreKnow When to Hold ‘em…
When you own a piece of a company and the company’s fundamentals are solid, you should remain an owner, right? Right. So, what are your campaign’s fundamentals?
Read More“Co-opetition” May be a Key to Increased Business
In racing, drafting doesn’t just help the trailing car; it allows both to go as much as 5 miles per hour faster. Co-opetition in business works much the same way.
Read MoreActivism Through Consumerism’s New Medium
I recently sat down with Steve Daniels on Newsradio 620 WTMJ to talk about how companies can use social media marketing to really enhance their corporate social responsibility efforts.
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