B+LOG
Hand Crafted Beer. Poorly Crafted Names.
The shame of it is, many of the worst offenders are great beers – beers that would otherwise get a lot more attention.
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2015: The “Year of Visual Content” (Again)
We’ve already experienced this shift towards visual content and visual-based networks, a larger question is, what further innovations will 2015 hold?
Read MoreUnwrap a Story this Holiday
Tell a good story and the same excitement you have for that product or service can actually be felt by your audience.
Read MoreMy Brand Crush
Do I have a man crush on Aaron? A little. But it’s greatly outweighed by my brand crush.
Read MoreThe Most Pretentious Man in the World
The Dos Equis campaign also lends itself to endless memes and promos on social media, whereas Fortune’s does not. It just lends itself to fire sales.
Read MoreNOT JUST FOR SELFIES ANYMORE: Snapchat adds advertising
It won’t be long before we see ads trickling into our Snapchat “Recent Updates” as brands step up to this new challenge.
Read MoreGeneric is so Generic
We don’t consume things in blind taste tests. We look at the packaging as we take it off the shelf, we read, we open, we pour.
Read MoreGubernatorial Candidates Go Social to Court Millennials
The majority of these undecided voters could very well be Millennials, so how do you reach and—even more difficult—inspire this unresponsive generation?
Read MoreBe Ready for the Next Ebola
I’m guessing Texas Health Presbyterian in Dallas didn’t have a crisis communications plan in place last month.
Read MoreMillennials Beginning to Drive Health Care Marketing
Reputation Management More Important Than Ever
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