B+LOG
Evaluating Influencer Marketing Proposals
The rise of social media has altered literally every facet of marketing communications, and perhaps none as much as public relations. Like many long-time PR professionals, I’ve slowly come to grips with the changing rules of the media relations game – starting with what constitutes “media.” While traditional media and professional journalists are still important,…
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Marketing to Millennials: The Savings Generation
Are you tired of hearing about millennials yet? Well it’s time to get used to the conversation, because this group isn’t going anywhere anytime soon. Financial and marketing industries are quick to analyze their habits because soon they’ll have the most spending power of any generation. And, as it turns out, we may have something…
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Transparency: The New Mantra For Food Marketing
Whether it’s consciously or subconsciously, everyone has different criteria of what they are looking for when they go to the grocery store. Traditionally, these factors have been price, taste and convenience. Recently, however, the consumer’s decision process has been evolving. According to a recent study, most consumers want their food to meet these four factors:…
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Talking Money with Millennials
Financial institutions marketing to millennials isn’t groundbreaking. The truth is, the ones that don’t are likely to die off with their current customers. The challenge has always been getting the attention of the largest age demographic in the U.S. One of the favorite communication tools of this demographic is Facebook. So when the social media…
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Newsjacking, Periscope and Health Care Thought Leadership
Today’s health care consumer is powerful. Within minutes they can complete a video consultation with a physician across the country or find a homeopathic remedy for the common cold. These consumers want to play an active role in their health care decisions, but they’re still not experts, regardless of what they think. This knowledge “barrier”…
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Expo West Report: 2016’s Hottest Health Food Trends
Every year, natural products brands, retailers, distributors and their devoted and influential consumers converge on Anaheim, California for the Natural Products Expo West & Engredea, presented by New Hope Network. A record-setting 77,000 attendees made this year’s Expo West the world’s largest natural product event in history. Attending on behalf of B+L and our client…
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Marketing Lessons from WIGCOT: Embrace Change or Else
As a marketer in the travel and tourism industry, you know that spring and summer are right around the corner when 1,000 industry professionals converge on a destination for the annual Wisconsin Governor’s Conference on Tourism (WIGCOT). The theme of this year’s conference, held at Ho-Chunk Casino in Wisconsin Dells, was “Better Together.” But based…
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The 5 Reasons Why I’m Having a Shamrock Shake
Every time March rolls around you can count on three things happening in our office: 1) Someone will come around with an NCAA bracket to fill out. 2) Someone (usually younger than me) will ask me about my St. Patrick’s Day plans, to which I will reply “I’m too old to get sick on nuclear-green…
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Re-Packaging America’s Healthy Snack Industry
We’ve always been a world that snacks; from the introduction of Oreos in the 1910s, Twinkies and Fritos in the ‘30s and M&Ms in 1941, which were a way to send heat-resistant chocolates to WWII soldiers. In the ‘60s and ‘70s snacks as a convenience item blew up – the less assembly required to make…
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Life on Earth® (the brand)
I always attempt to describe brands as entities so complex, they rival human physiology. With fears, goals, strengths, weaknesses and so on, well-orchestrated brands use personas so adeptly, they feel like friends and neighbors. Before any one of us knew it, we found a friend in Coca-Cola, we have relationships with our Apple device, our…
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