Posts by Boelter Lincoln

Hi, my name is Liz and I am a late-adopter…{more}

I’m a pinning fool. I can’t wait to make the Orange Julius recipe…{more}

400 million years ago, when the first animal popped its head out of the water to breathe…{more}

I remember, as a child, I loved visiting my dad at work. “Channel 41 – WUHQ – Battle Creek/Kalamazoo!” {more}

For many companies, holiday parties are great fun…but sometimes they’re a bit too much “fun.” {more}

For me, shoes are like helmets, heavy coats, condoms and most other things you wear for protection – I prefer not to use them unless it’s necessary… {more}

CLEARED FOR TAKE-OFF: Internal Research and Consensus Building Internal research is often just as important as external research for the launch of a new campaign, product or brand. Why? Not only does it provide insight from key company decision-makers and stakeholders, it begins to activate their “buy-in” – one of the most important elements of…

If you think about it, hardly a day goes by where we don’t each conduct some type of research. It might be very quick and simple, such as where to go for lunch; a little more involved, such as what type of running shoes to buy; or even something fairly in-depth, like zeroing in on…

Who can’t resist reading about Fold-And-Go Wooden Jigsaw Tables, Ultraviolet Dental Cleaners, Bug Vacuums and Genuine Turkish Bathrobes…{more}

Thanks to technology, marketers today have an almost infinite amount of resources at their fingertips – from search engines, to online periodicals and research databases. Add to that: social networks. Yep, I said social networks. Twitter, Facebook, Google+ and LinkedIn, combined with our growing addiction to social updates and technology that is constantly within reach,…