Posts by Boelter Lincoln
How to Properly Manage Expectations – Part Two
Knowing your audience means knowing the elements of your audience. Yes, you manage an “Audience Structure.”
Read MoreHow to Properly Manage Expectations – Part One
Here’s a gravely important truth: The goal of advertising is NOT sales.
Read MoreThe Endless Winter of 2014’s Impact on the Travel Industry
Only a few days away from March and I’m watching the weather forecast for the next two weeks. Unfortunately, it looks like nothing but more arctic outbreak, polar vortex, and bone-chilling cold well into March. What does this crazy cold winter in the middle and eastern parts of the United States mean for the travel…
Read MoreContent is King in Financial Services Marketing
Content marketing is ideal for financial services, as financial products are often quite complex and there is no “one-size-fits-all” option that works for everyone.
Read MoreIt Is Now Official: Information is More Valuable Than Oil
Over the next few years, it is estimated that more than 6% of all ad revenue in the world will be collected by Google.
Read MoreThey Said What?! Managing an Online Reputation
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Read MoreWe Drink (and Buy) With Our Eyes
A strong brand identity and package is imperative for commercial success in this highly competitive category.
Read MoreWhere’s the remote? Entertainment in the year 2024
The revolution of distributing original television shows (not on television) was formally acknowledged as being “for real” about 10 years ago, at the 65th Primetime Emmys in 2013.
Read MoreThe Economic Power of Travel and Outdoor Activity – Let’s Work Together
Preserving and promoting our parks and the other open lands that are necessary for the enjoyment of outdoor activity is not a political issue; it is an economic and social issue.
Read MoreWhat the Ad Business Could Learn from the Music Business
The music industry is the proverbial “canary in the coal mine” for any business model that is based on creating content.
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