Posts by Garth Cramer
Our Take: Super Bowl Winners, Losers
The dishes are dirty and the recycling is full. The Super Bowl is over and it’s time to clean up. It’s also time to debate about who won and who lost – the advertising battle. The wacky beer ad, the sleek car ad, the fun-loving soft drink ad, and the detergent ad that outdid them…
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The 5 Reasons Why I’m Having a Shamrock Shake
Every time March rolls around you can count on three things happening in our office: 1) Someone will come around with an NCAA bracket to fill out. 2) Someone (usually younger than me) will ask me about my St. Patrick’s Day plans, to which I will reply “I’m too old to get sick on nuclear-green…
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Hand Crafted Beer. Poorly Crafted Names.
The shame of it is, many of the worst offenders are great beers – beers that would otherwise get a lot more attention.
Read MoreGeneric is so Generic
We don’t consume things in blind taste tests. We look at the packaging as we take it off the shelf, we read, we open, we pour.
Read MoreWhat B2B can learn from B2C
Advertising pioneer William Bernbach once said, “In advertising, not to be different is virtually suicidal.”
Read MoreRock n’ Roll and the art of advertising copy
And just as a good song leaves enough ambiguity to let the listener apply it to his or her own life, a good ad always leaves room for the audience to complete the thought.
Read MoreYour Name is Meaningless
When it comes to a business, the naming process isn’t all that different. A name or tagline relies heavily on the context in which we put it.
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