Wisconsin Dells is the Midwest’s #1 family vacation destination, bringing over 4 million visitors a year to its remarkable natural beauty and man-made family attractions. But with such a longstanding history as a premier destination, people need to be reminded of all the fun there is to be had in Wisconsin Dells.
How do you get people to keep coming back for more fun season after season, year after year?
The agency’s humorous advertising campaigns and insightful media planning have been keys to establishing Wisconsin Dells as “The Waterpark Capital of the World!®” and reminding people to have a little fun, even if it’s just in 30 seconds.
Jeopardy players have been asked to name “The Waterpark Capital of the World!®”.
Economic Impact
Aided Brand Awareness
38% higher than Competitive Set Average
