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Known as “America’s Largest Waterpark Resort,” Wilderness Hotel & Golf Resort tasked Boelter + Lincoln to devise a creative campaign and media plan that reaches and engages with the resort’s primary target: the family. The creative highlights the experience of being together with your family in a resort filled with amenities that let you do just that. B+L’s efforts proved so successful that the agency is now handling media for several of the resort’s affiliated properties, including Sundara Inn and Spa and Wild Rock Golf Course.