Wilderness at the Smokies
- Brand Strategy
- Broadcast Commercial Production
- Creative Design + Development
- Digital/Social Content Development
- Marketing Strategy
- Media Planning + Buying
- Promotions + Events + Sponsorships
- Search Engine Marketing
- Videography
Wilderness at the Smokies is not only the Smokies’ Largest Waterpark Resort, but it’s also the first of its kind in an area robust with non-waterpark offerings. So, in a competitive market of non-waterpark activities, how do we get the audience to stay at a waterpark resort?
Leaning on our existing Wilderness brand structure we developed a cohesive identity focused entirely around the family and educated families of everything that Wilderness has to offer – including tons of brand new experiences.