Year One Result
%
increase
in YOY online reservations
%
increase
in YOY gift card sales during holiday season
Wilderness Resort in Wisconsin Dells offers guests worlds of fun in America’s Largest Waterpark Resort. But with so many options to choose from, how do we get families to choose Wilderness?
From B+L’s audit and subsequent rebrand, B+L helped Wilderness develop a cohesive identity focused entirely around the family, connecting all of their individual entities and simultaneously differentiating themselves from the competition.
Our most recent campaign invites the audience into a world where the only focus is family. A world where they can be the best parent ever, their kid can have the best day ever, and they’ll have a vacation to remember forever.
in YOY online reservations
in YOY gift card sales during holiday season