Statewide Engagement Campaign

A statewide campaign utilizing paid social and display promoted the society’s eleven sites throughout their peak seasons. Theses flighted runs raised general awareness and promoted unique experiences for each site.

A statewide membership outreach program was created to help drive membership and attendance to each historic site. WHS members received a "Pastport" to bring along as they visited sites, earning a stamp at each location. The tactic was incredibly well received and repeated the following year to further engage members.

Retail Campaign

For the Holiday Retail campaign, a detailed direct mail piece was distributed, paired with a paid social shopping campaign, each specifically targeted to different target audiences. The results were some of the highest sales in Wisconsin Historical Society history.


Online sales

Digital impressions

Retail page clicks