Statewide Engagement Campaign
A statewide campaign utilizing paid social and display promoted the society’s eleven sites throughout their peak seasons. Theses flighted runs raised general awareness and promoted unique experiences for each site.
A statewide membership outreach program was created to help drive membership and attendance to each historic site. WHS members received a "Pastport" to bring along as they visited sites, earning a stamp at each location. The tactic was incredibly well received and repeated the following year to further engage members.
Retail Campaign
For the Holiday Retail campaign, a detailed direct mail piece was distributed, paired with a paid social shopping campaign, each specifically targeted to different target audiences. The results were some of the highest sales in Wisconsin Historical Society history.
%
increase
Online sales
Digital impressions
Retail page clicks
