The Tommy Bartlett Brand encompasses both the seasonal live waterski show known as the Tommy Bartlett Show as well as the Tommy Bartlett Exploratory that provides hands-on scientific fun for kids and adults to experience year-round. As long-time clients of B+L, the Tommy Bartlett brand follows a strategic marketing plan created by B+L that combines traditional media with social media and timely buys in order to maximize customer touch points and limited budgets.
Each summer, the Tommy Bartlett Show drives online ticket purchases with paid social ads and interactive banners. They push out of home displays with show times to remind nearby vacationers to come experience the show themselves. B+L showcases the high-flying action with “big-air” photography that help show the scale and grandeur the show promises to offer.
For the Tommy Bartlett Exploratory, B+L sought to showcase some of the unique experiences visitors can have at the attraction’s 175+ interactive exhibits. B+L focused the messaging and imagery of “hands-on fun” to help illustrate this on out-of-home ads as well as a brochure.