Ministry Health Care operated 12 hospitals and 21 clinics throughout central and northern Wisconsin and Minnesota. But with that many separate entities, the system needed unification under an umbrella brand.
The unifying theme between all the entities: personal attention. We focused on the system’s patient-centric philosophy, highlighting individual’s experiences with the health care system, their doctors and their outcomes.
Our campaign showcased the relationships of real patients with real doctors to highlight the deep connection that Ministry offered compared to other area health care systems.