in attendance (2023)
Up 4.2% from record 2022 attendance
$
million +
of publicity value generated in 2023
million people
reached on social media
EAA AirVenture
- Content Creation
- Creative Design + Development
- Influencer Partnerships
- Promotions + Events + Sponsorships
- Public Relations
- Videography
The world’s largest aviation celebration occurs annually when the Experimental Aircraft Association’s (EAA) AirVenture brings over 10,000 aircraft to Oshkosh, WI. But how do you create a giant buzz for an event located in a small city?
To highlight the week-long event featuring historic planes and re-enactments, major commercial exhibitors and airplane manufacturers, and hands-on workshops, B+L developed a strategic media plan.
By targeting influential national media with digital press releases, individualized pitches, press kits, and partnering with local and national social media influencers, B+L was able to report on a soaring ROI.