in attendance (2019)
16% grown in 4 years
$
million +
of publicity value generated
+ Impressions
Generated thru Influencer Partnerships




The world’s largest aviation celebration occurs annually when the Experimental Aircraft Association’s (EAA) AirVenture brings over 10,000 aircraft to Oshkosh, WI. But how do you create a giant buzz for an event located in a small city?
To highlight the week-long event featuring historic planes and re-enactments, major commercial exhibitors and airplane manufacturers, and hands-on workshops, B+L developed a strategic media plan.
By targeting influential national media with digital press releases, individualized pitches, press kits, and partnering with local and national social media influencers, B+L was able to report on a soaring ROI.
16% grown in 4 years
of publicity value generated
Generated thru Influencer Partnerships