The Door County Visitor Bureau (DCVB) was looking to partner with an agency to oversee its social media content creation and community management initiatives which resulted in activity growth amongst their social communities, increased engagement and awareness. In 2015, DCVB signed B+L as their agency of record with the task of refocusing their brand image. After taking them through the BRAND + process, B+L developed a summer campaign focused around leaving everything behind when you’re here and enjoying a moment of clarity. This came in the form of a :30 television spot, advertising buys, an updated visitor guide, updated iconography, logos and tagline.
Following the deployment of the :30 TV spot, target demographics were served messages and imagery of what life is like in beautiful Door County. The Life Is campaign focused on reaching potential vacationers with out of home, online radio and interactive banner buys.
With a highly engaged following, Door County actively pushes content out to increase the reach and scale of their social following. With paid social ads, promoted pins and lead generation ads, they help their audience go from dreaming to planning to getting around on their trip.