$
In added campaign value
%
Paid Search CTR
(over 3x the industry benchmark)
%
Paid Social CTR
(2x the industry benchmark)
%
Interactive Display CTR
(almost double industry benchmark)
Department of Workforce Development
- Brand Strategy
- Content Creation
- Creative Design + Development
- Digital Design + Development
- Identity + Logo Design
- Media Planning + Buying
- POS + Collateral
- Search Engine Optimization
Wisconsin’s Department of Workforce Development’s Wisconsin Apprenticeship strives to add high-skilled workers into Wisconsin’s workforce by implementing new apprenticeship programs and providing on-the-job training and instruction to applicants. After completing a brand assessment with Wisconsin Apprenticeship, B+L had the brand framework and foundation to develop a strategic applicant outreach campaign and build a strong Wisconsin Apprenticeship brand. Partnering with Wisconsin Apprenticeship, B+L has created several marketing campaigns to promote new apprenticeship programs and new program sponsors throughout the state of Wisconsin.