Wisconsin’s Department of Workforce Development’s Wisconsin Apprenticeship strives to add high-skilled workers into Wisconsin’s workforce by implementing new apprenticeship programs and providing on-the-job training and instruction to applicants. After completing a brand assessment with Wisconsin Apprenticeship, B+L had the brand framework and foundation to develop a strategic applicant outreach campaign and build a strong Wisconsin Apprenticeship brand. Partnering with Wisconsin Apprenticeship, B+L has created several marketing campaigns to promote new apprenticeship programs and new program sponsors throughout the state of Wisconsin.
In added campaign value
Paid Search CTR
(over 3x the industry benchmark)
Paid Social CTR
(2x the industry benchmark)
Interactive Display CTR
(almost double industry benchmark)
The Wisconsin Apprenticeship: A Different Kind of Classroom
