%
growth in written premiums
%
CTR Personal blog post campaign
Badger Mutual Insurance
- Brand Strategy
- Broadcast Commercial Production
- Content Creation
- Creative Design + Development
- Digital Design + Development
- Marketing Strategy
- Media Planning + Buying
- Photography
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- Videography
Badger Mutual is an insurance company with a huge heart, but it’s easy to lose that pulse in an overly saturated marketplace that’s filled with stats, spokespeople and fear mongering.
Using B+L’s BRAND+ process, we set out to create an identity for the 130-year-old insurance provider. But rather than the stat-driven, fame-using or fear-instilling, we opted for a different tactic: we used their people. Actual people who actually care.
Badger’s creative has starred actual Badger Mutual employees as talent focusing on positive customer feedback, customer relationships and showing that a little humor is good for the heart.