GENERAL

The US Travel Association recently partnered with Oxford Economics to research the effect that work – or, more accurately, the lack thereof – has on individuals, as well as the national economy.

In my opinion, D-I athletes in major revenue-producing sports are school employees – they work in the MARKETING DEPARTMENT!

Your cube-mate is wrong! It’s neither hard nor time-consuming to fill out your office pool’s bracket. In fact, you can complete this in less than the 35 seconds on a college hoops shot clock. Non-hoops fan Danielle shows us how.

Over the next few years, it is estimated that more than 6% of all ad revenue in the world will be collected by Google.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

The resolution season also produces a slew of more personal pieces on lingo to eliminate, based on criteria such as one’s age or gender

The music industry is the proverbial “canary in the coal mine” for any business model that is based on creating content.

At the time of my last post, Time Warner Cable and Journal Broadcast Group had just resolved their very public dispute, in which Time Warner removed WTMJ from its lineup for almost two months.

Is this the last gasp of an old dinosaur or is the direct marketing business evolving into a new and dynamic segment of the advertising business?

Much has been made of the fact that we live in a world of diminished attention spans and information overload– particularly by the advertising trade media.