GENERAL
B+L Book Club
We know that “social media” continues to be hot topic. There are hundreds of seminars and conferences dedicated to the subject. There are also hundreds of books detailing the need for businesses to understand how social media can (or more importantly will) impact them now and in the future. If you read only one book…
Read MoreMake the Most of Your Media Relations
Love her or hate her, Sarah Palin attracts media attention. And it’s apparent from the attention she garnered around the November release of her book, “Going Rogue,” that she’s more polished and prepared for the media spotlight than she was when she was stumping for the McCain ticket. And regardless of your feelings about the…
Read MoreCaptain Morgan 1, NFL 0
I Dig Retro
Surviving a “Meet-the-Media” Meat Market
Out with the Old
[vc_row][vc_column][vc_column_text]In our American dialogue lie words from every corner of the world — some Yiddish, some Italian, and many from our own popular culture. Some of these words get tossed in and become everyday lingo. Phrases like “What do you know?” and “It’s cool” or “Schmuck,” have become a regular part of how we speak.…
Read MoreNot so soft on Hardee’s®
I’m an easy-going guy – 98% of the time. I enjoy a good laugh, I let people merge into traffic. But then there’s the other 2%, when the smallest things drive me nuts. Like NFL pre-game shows or forwarded e-mails commanding you to follow asinine instructions. Things like this usually fall victim to one of…
Read MoreAn Argument for Ghostblogging
“Ghostblogging” is a red-hot topic in social media circles, with many experts railing indignantly against it. As someone who has been ghostwriting client speeches, soundbites and quotes for nearly two decades, I’ve followed this conversation with great interest…and, admittedly, some amusement. The argument against ghostwriting revolves around authenticity and transparency. Blogs, it is felt, should…
Read MoreFostering creativity from the inside out
On the surface, being a creative person in advertising is an opportunity to show your true self. Writing or designing is inherently expressive and free of corporate norms otherwise reserved for people in suits. And this is largely the view of ad agencies as a whole — fun, energetic spirits brainstorming on modern furniture. But…
Read MoreDear Local Car Dealer
by Garth Cramer
Recently, while sitting at the breakfast table awaiting my morning traffic and…{more}