Video Interview Tips From a Pro

With the explosion of social media and ever more robust web content, video interviews have become an important element in many strategic marketing plans. Below, B+L’s Videographer/Editor Andrew Kazlauskas (who is also an award-winning documentary filmmaker) offers some tips for marketers getting ready to tackle online/corporate video interview projects. TIPS FOR SHOOTING INTERVIEWS: – Find…

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It May Be Social, But it Still Needs a Plan

It’s that time of year — when strategists, media buyers and creative teams lock themselves into the largest conference room possible and start brainstorming for the upcoming years’ plan for their clients. Only this time, there’s a new voice that will be contributing to the madness. Social media is no longer a fad. In fact,…

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Know Your Audience

I get a lot of calls and emails from reps that clearly have not done their homework. They know nothing about me and nothing about B+L’s clients…{more}

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