GENERAL

For many companies, holiday parties are great fun…but sometimes they’re a bit too much “fun.” {more}

For me, shoes are like helmets, heavy coats, condoms and most other things you wear for protection – I prefer not to use them unless it’s necessary… {more}

CLEARED FOR TAKE-OFF: Internal Research and Consensus Building Internal research is often just as important as external research for the launch of a new campaign, product or brand. Why? Not only does it provide insight from key company decision-makers and stakeholders, it begins to activate their “buy-in” – one of the most important elements of…

If you think about it, hardly a day goes by where we don’t each conduct some type of research. It might be very quick and simple, such as where to go for lunch; a little more involved, such as what type of running shoes to buy; or even something fairly in-depth, like zeroing in on…

Who can’t resist reading about Fold-And-Go Wooden Jigsaw Tables, Ultraviolet Dental Cleaners, Bug Vacuums and Genuine Turkish Bathrobes…{more}

Thanks to technology, marketers today have an almost infinite amount of resources at their fingertips – from search engines, to online periodicals and research databases. Add to that: social networks. Yep, I said social networks. Twitter, Facebook, Google+ and LinkedIn, combined with our growing addiction to social updates and technology that is constantly within reach,…

Consumer Reports released its annual auto reliability survey and, as usual, it was picked up by every media outlet on the planet. Unfortunately, the headline in almost all of those stories referenced Ford…{more}