B+LOG
Google’s “Think Insights” and The Online Purchase Maze
The overall concept of the purchase funnel seems so simplistic now. Brands simply needed to create awareness, generate interest and then tell the consumer how and where to purchase their products.
Read MoreAll Video Is Not Created Equal
While integrating video into your marketing campaign is a basic necessity these days, it isn’t as easy as simply creating a video and putting it up on YouTube.
Read MoreTravel Marketing Insights: Fresh From ATME
As travel marketers, we’re in one of the most competitive industries, all fighting over the same thing: travelers and their discretionary spending funds.
Read MoreGrab Your Screens BaBEEE!
This multiscreen phenomenon is growing almost in direct proportion to the explosion of mobile connectivity.
Read MoreThe Godfather of Lifestyle Marketing
Now only one year short of his 80th birthday, Brooks is not slowing down and he continues to connect people and properties.
Read MoreWIGCOT (without the sweat)
Now that I’ve got enough distance from it in the review mirror, I’m looking forward to coming back to it again as a “civilian.”
Read MoreThe Fundamentals of Whiskey
A tweet just yesterday, the company said, “You spoke. We listened.”
Read MoreAmerica’s Overlooked Economic Giant – Outdoor Recreation
The movers and shakers in the outdoor industry are arguable poised to become the new rock stars of our culture – sorry web guys, move over.
Read MoreLESSONS FROM VW: If You’re Gonna Be Controversial, Do Your Homework First
While the “Get Happy” ad was a gamble to some extent, it was a smart gamble and one with a very high upside.
Read MoreEvolution of Interactive Targeting
Somewhere around 200, we were introduced to terms such as “behavioral targeting” and, more recently, “retargeting. “
Read More