Posts by Boelter Lincoln
The AMA versus $4.5 Billion
Say your job description was: stay at home and watch television. Sweet, huh? Well during your hard day at work, you would see roughly 80 commercials for prescription drugs. That number has been growing since 1986, when ads for Seldane began appearing – the first ever from a major pharmaceutical company. In fact, since the…
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Streaming Music Wars: A New Frontier
As a music lover, I still remember my first music streaming experience like it was yesterday. It was a hot, muggy August night and as an undergrad working a summer job I didn’t have the privilege of air conditioning. To combat my insomnia, I scoured the web for new music to pass the time and…
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How to Beat the 50 Percent
In the U.S., about half of new businesses survive their first five years, and even fewer (one-third) make it to ten. But thanks to business incubator programs, these odds are improving. Last week FaB Wisconsin, the state’s food and beverage industry consortium, launched its own incubator-like program called FaBcap – a food finance and business…
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Health Food Trend an Opportunity for Marketing Partnerships
Talk to any fitness fanatic, physician or health magazine editor and they’ll tell you a healthy lifestyle begins in the kitchen. In fact, 41% of Gen Z and 26% of Gen X’ers said they would be willing to pay more for healthy food, increasing the adoption of healthier eating habits as part of a holistic…
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Beware the Monster Brew
One of my favorite childhood memories was popcorn, a bottle of pop, and watching King Kong battle Godzilla on late night television. You always had a favorite, depending on your proclivity for apes or lizards, and there was always a clear winner and loser. No resident of Tokyo would ever imagine that the two giants…
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How Fitness Apps Measure Up
Recently, I competed in the longest bike race of my life. In total, I spent 12 hours on a bike. I’ve run plenty of races, but biking felt like a whole different animal. I’d been training, but I still got the usual pre-race jitters. Since the race was so long, pacing was important. I needed…
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VIRTUAL REALITY: The new Hitchhiker’s Guide to the Galaxy
For years, virtual reality (VR) has been just out of reach, existing only on the big screen through sci-fi films and fantasy. We have been anxiously awaiting the age of flying cars, time machines, aliens and home automation. Well, time’s up! We want to travel to Berlin for The Festival of Lights and then off…
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E-Sign Your New Bank Account
Perhaps the biggest draw to mobile devices is their immediacy. You’re always just a touch or click away from knowing a piece of trivia, getting directions to a new restaurant, or even transferring funds between accounts. Yes, mobile banking is on the rise. According to the Federal Reserve Survey for 2015, 52 percent of smartphone…
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Don’t Ignore the Obvious: Content Marketing Insights from Chad Pollitt
Like many conferences, last week’s 2015 Experience Inbound event highlighted a number of best practices that are seemingly obvious, yet often ignored. Chad Pollitt’s presentation was a prime example. Pollitt, the co-founder of Relevance.com, discussed the need for consistency in an organization’s content marketing plan. With over 3 million pieces of content being written and…
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Latest Trend in Health Care? Death.
My grandfather was in a hospital bed refusing open-heart surgery. And, it was several days of old-man stubbornness until I drove up to pay him a visit. I, as his favorite grandchild, successfully convinced him to let the good doctors get in there to fix things. Fast-forward a year or so, and he still wasn’t…
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