Known as “Milwaukee’s Backyard,” Wauwatosa offers entertainment, dining, recreation, and community near Milwaukee. But when it came to branding, we needed to establish Wauwatosa as its own unique destination with its own identity – one that could position Discover Wauwatosa as a main event destination while still representing the history and authenticity of the brand.
Through B+L’s BRAND+ process, we created a refreshed, approachable and authentic brand to inspire audiences and guide future marketing initiatives and strategies.