Wisconsin Public Radio

Branding
Creative Development
Digital
Marketing Strategy
Outdoor
Public Relations
Social Media
Website Design

Wisconsin Public Radio (WPR) is a network of 34 public radio stations in Wisconsin. WPR’s network is divided into two distinct analog services, The Ideas Network and the NPR News and Classical Network. The Ideas Network is devoted mostly to discussion and call-in shows, focusing on the state of Wisconsin and issues involving the state.

WPR engaged B+L in 2016 to refresh and focus its brand message for the “Ideas Network” station in Milwaukee (WHAD 90.7 FM) and related digital properties. The new brand platform would be translated into messaging and images to promote the network and ultimately increase audience/listeners.

million

Increase in average weekly cume persons

of digital ad click-thrus generated new visitors

Million Paid media impressions

Wisconsin Public Radio

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Wisconsin Public Radio

Interested in learning more about how B+L can help your brand?

Want to stay in the loop?Join our mailing list.

Want to stay in the loop?
Join our mailing list.