WPR engaged B+L in 2016 to refresh and focus its brand message for the “Ideas Network” station in Milwaukee (WHAD 90.7 FM) and related digital properties. The new brand platform would be translated into messaging and images to promote the network and ultimately increase audience/listeners.



$
million
Increase in average weekly cume persons
%
of digital ad click-thrus generated new visitors
+
Million Paid media impressions


