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Ovation Communities (formerly known as Jewish Senior Living) partnered with B+L to establish a brand and strengthen the overall organization image. Through the proprietary Brand+ process, B+L was able to develop an umbrella brand for Ovation Communities that unifies the organization’s three facilities – Jewish Home and Care Center, Chai Point and Sarah Chudnow – and reaches audiences beyond Ovation Communities’ existing referral base. The naming exploration resulted in new logos, a new color palette and new naming conventions to simplify and unify the communities.

With the new brand came the need for a complete website redesign that combined four individual websites under one “Ovation Communities” branded website.

In order to effectively communicate the rebrand to Ovation Communities’ staff, residents, families of residents, prospective residents and members of the community, B+L recommended and developed a Brand Launch Piece.