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By taking Enlightened Brewing Company through our branding process, B+L was able to help the fledgling microbrewery better define its brand identity. The resulting logo and brand infrastructure reflects the personality of the brewery founders – two former philosophy majors with a passion for craft beer. Decidedly more thoughtful and philosophical than most craft breweries, Enlightened balances the desire to engage in deep conversation with the approachability of a group of friends sharing a well-made pint.