How we work
For over four decades, B+L has helped clients build their brands and their businesses with creative, result-oriented solutions. Unlike typical client/agency relationships, many of these partnerships have turned into long-term friendships that get stronger each year. Why? Maybe it has something to do with our roll-up-the-sleeves Midwestern work ethic. We immerse ourselves in your business — listening, collaborating, innovating. Finding solutions for your problems.
We are proud of our track record with clients and equally proud of the people behind it. At B+L, your account will be staffed by seasoned professionals who know their business—and each other. In fact, B+L’s staff tenure is almost twice the industry standard, which allows us to work together seamlessly, continually sharing ideas across departments to find the most impactful solutions for you.
Your brand isn’t just a logo, a typeface or a color palate. It’s a living, breathing representation of who you are as an organization. Using our BRAND+ process, we take a deep dive into all aspects of your brand, creating an infrastructure from which all communications and consumer touchpoints can build off of to create a personal connection with your audience.
- Brand Strategy
- Brand Workshops
- Brand Guidelines
Whether we are building a website from the ground up or redesigning an existing framework, we follow a holistic approach to UX, UI, design and development that will result in a site which is mobile friendly, easy to navigate, and optimized to match your goals. Additionally, we can create and execute an organic and paid campaign to ensure you can be found.
- Digital Strategy
- UX/UI Design
- Website Design + Development
- Responsive Design
- Mobile Strategy + Design
- Emerging Platform Development
- Digital Design + Production
Whatever the budget, B+L’s forward-thinking media team will maximize your buying power to create campaigns that move the needle. Our industry savvy and experience allow us to combine algorithms with intuition, finding clients opportunities across the entire spectrum of traditional and non-traditional media.
- Planning + Buying
- Target Market Profiling
- Rate/Added Value Negotiations
- Media Research
- Post-Buy Analysis
- Google Adwords certified
As former journalists, we bring editorial insights to clients, helping them find unexpected story angles and garner brand-building publicity. We can develop statements, speeches, sound bites and optics that define an issue or position a product. We can even help you diffuse crises — or avoid them in the first place. In short, we help you get results.
- PR Strategy
- Media Relations
- Media Training
- Crisis Communications
- Issues Management
- Editorial + Technical Writing
No matter the platform, B+L helps clients position their pins and posts upon solid brand strategy, while filling their feeds with engaging content that goes deeper than vanity metrics. We also help clients navigate the increasingly complex maze of digital influencers, using state-of-the-art tools and a client-specific algorithm that ranks opportunities in an easily understandable, brand-centric manner.
- Social Media Strategy
- Social Media Monitoring
- Social media reporting + analytics
- Social media listening
- Messaging/chatbot development
- Social Media Content Creation
- Community Management
- Influencer Marketing
What’s the point of having a great story or unique insight if you don’t have the content to share it? With full creative and editorial teams—along with in-house video, photography and podcast capabilities—B+L can create the content you need on the platforms you use to make your message resonate with target consumers.
- Content Strategy
- Social Media Video
B+L isn’t into creativity for creativity’s sake. We want creativity that works for you. That could mean pushing the boundaries if we need to or simplifying a message if we don’t. We aren’t just here to tell a story, but to bring it to life in a way that creates a lasting emotional connection.
- Broadcast ad creative
- Print and online creative
- Collateral + POP
- Product/Package Design
All marketing plans created by B+L are based on clearly defined strategy and built upon a dual foundation of research and brand. Working hand-in-hand with our clients, we use both secondary and primary research to shape these strategies, along with our propriety BRAND+ process.
- Marketing Strategy
- Primary Research
- Secondary/Syndicated Research
- Market Segmentation
Content Architecture + Development
Public Relations + Social Media
Content Development/Content Marketing
Social Media Monitoring, Tracking + Analysis
Social Promotion Development + Execution
UX/UI Design + Usability
Responsive Web Design
Digital Design + Production
Mobile Strategy + Design
Emerging PLatform Development
Media + Strategy
Planning + Buying
Target Market Profiling
Rate + Added-Value Negotiations
Google Adwords Certified
Target Market Segmentation
VP/Director of Public Relations
Partner + Director of Finance + Administration