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Direct Mail: Not Dead Yet

“Reports of my death have been greatly exaggerated”— Mark Twain Like Mark Twain, direct mail may have been written off a bit prematurely. In fact, given the growing pervasiveness of spam filters, direct mail is probably poised for a comeback.…

B+L Book Club

We know that “social media” continues to be hot topic. There are hundreds of seminars and conferences dedicated to the subject. There are also hundreds of books detailing the need for businesses to understand how social media can (or more…

Make the Most of Your Media Relations

Love her or hate her, Sarah Palin attracts media attention. And it’s apparent from the attention she garnered around the November release of her book, “Going Rogue,” that she’s more polished and prepared for the media spotlight than she was…