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Blog, Boelter Lincoln, Modern Marketing Summit, MMS, Marketing

Micro Data, Macro Strategies: MMS ‘17 Highlights

Now in its sixth year, the Modern Marketing Summit (MMS) in Chicago has grown into a globally significant showcase of the latest marketing trends. This year’s conference had a heavy focus on the future of artificial intelligence, but also provided…

Blog, Boelter + Lincoln, Millennials, Health Care

Millennials Surfing For Health Care Value

Millennials might not seem like the target audience for a health care marketing campaign, but the truth is, they should be. Millennials have surpassed Gen Xers as the largest generation in the U.S. labor force, according to the Pew Research…

Blog, Boelter + Lincoln, Telemedicine, Health Care

Telemedicine & The Disappearing Waiting Room

Willy Wonka character Veruca Salt said it best: “I want it NOW!” We live in a society that demands goods and services on the spot. With a few clicks of a button we are guaranteed an Amazon same-day delivery, an…