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Boelter Lincoln, Blog, PR, Giannis

Giannis’s Taco Debacle: 3 PR Takeaways for Your Brand

Milwaukee residents are typical Midwesterners, known for their calm, easy-going demeanor – at least until you mess with their sports heroes. That’s precisely what happened last night when the Milwaukee Bucks’ Giannis Antetokounmpo – who’d just scored the game-winning basket…
Boelter Lincoln, Blog, Screen-cutting

Screen Cutting In A Connected World

I read the headline “Here’s What Happened When I Gave Up My Phone for the Week,” and immediately let out an audible groan. Having read several articles in the same vein, I expected another rant about how technology (primarily the…
IPhone X, Boelter Lincoln, Blog, Digital Influencers

Apple’s iPhone X syncs with Digital Influencers

I didn’t camp out for the new iPhone X, but I was first in line to explore their product rollout strategy. Apple tapped into digital influencers for the iPhone X announcement. What might seem like simple strategy on the surface,…
Influencers, Blog, Boelter Lincoln, Influencer Marketing

No, Influencers are Not Ad Buys

If you are even slightly involved in advertising or PR, you’ve probably heard the term “influencer marketing.” From fashion to fitness, these digital mavens have established themselves as worthwhile, non-traditional media outlets for brands to leverage. It may come as…
Blog, Boelter Lincoln, Influencer Marketing, Millennials

Influencer Marketing: How to Find Quality Brand Friends

Influencers are essential to marketing in the digital space. These social figures develop and engage with a community of followers around a certain topic of interest (for example, healthy eating, outdoor adventure or even topics as narrow as claymation). As…