Posts by Sam Burns
Giannis’s Taco Debacle: 3 PR Takeaways for Your Brand
Milwaukee residents are typical Midwesterners, known for their calm, easy-going demeanor – at least until you mess with their sports heroes. That’s precisely what happened last night when the Milwaukee Bucks’ Giannis Antetokounmpo – who’d just scored the game-winning basket against the Boston Celtics – got the cold shoulder from a local taco joint. Thanks…
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Screen Cutting In A Connected World
I read the headline “Here’s What Happened When I Gave Up My Phone for the Week,” and immediately let out an audible groan. Having read several articles in the same vein, I expected another rant about how technology (primarily the smartphone) was ruining humankind. But, I read on. Refreshingly, this tech writer put down his…
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Apple’s iPhone X syncs with Digital Influencers
I didn’t camp out for the new iPhone X, but I was first in line to explore their product rollout strategy. Apple tapped into digital influencers for the iPhone X announcement. What might seem like simple strategy on the surface, actually shook the tech and marketing spaces as Apple may have strategically lost a few…
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No, Influencers are Not Ad Buys
If you are even slightly involved in advertising or PR, you’ve probably heard the term “influencer marketing.” From fashion to fitness, these digital mavens have established themselves as worthwhile, non-traditional media outlets for brands to leverage. It may come as a surprise then to hear that they should not be classified as ad buys. With…
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Influencer Marketing: How to Find Quality Brand Friends
Influencers are essential to marketing in the digital space. These social figures develop and engage with a community of followers around a certain topic of interest (for example, healthy eating, outdoor adventure or even topics as narrow as claymation). As brands try to tap into these hyper-focused communities, ”influencer marketing” has emerged as a valuable…
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Hollywood Sunday: A Brand’s Guide to Super Bowl Ad Success
For 364 days of the year, a majority of audiences have their finger on the mute button the moment “The Bachelor” or “This is Us” goes to commercial. Super Bowl Sunday is a different story. It’s simple: brands flock to attention. Attention is measured in eyeballs. 189 million pairs of eyeballs are expected to watch…
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