Posts by Lisa Huebner
WIGCOT 2017 Sheds Light on Big Social Data
The 30th Annual Wisconsin Governor’s Conference on Tourism took place last week at Potawatomi Hotel & Casino in Milwaukee. Close to 1,000 attendees converge on a city once a year to learn what’s new in the tourism industry and, of course, catch up with old friends. This year Andrew McCarthy – yes THAT Andrew McCarthy…
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Marketing Lessons from WIGCOT: Embrace Change or Else
As a marketer in the travel and tourism industry, you know that spring and summer are right around the corner when 1,000 industry professionals converge on a destination for the annual Wisconsin Governor’s Conference on Tourism (WIGCOT). The theme of this year’s conference, held at Ho-Chunk Casino in Wisconsin Dells, was “Better Together.” But based…
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TRENDWATCH: Highlights of the Marketing to Moms Conference
Marketing to moms is big business. It’s so big that there was a three-day conference on it in New York City recently. Advertising agencies and top brands such as Hasbro, Unilever, Nickelodeon and NBC Universal gathered to share their latest research which reinforces why moms are the single largest purchasing group in the world. While…
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“DAYPARTS ARE DEAD”: New Reality…or Streaming Network Spin?
As television and cable networks begin revealing their new programming for the 2015-2016 upfront season, we are seeing how networks and online streaming services are trying to change the ad industry’s mindset. As such, we are being fed sound-bites such as “Dayparts are dead”, which was the mantra of Turner (TNT/TBS) upfront event earlier this…
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Podesta, Achor Keynotes Among 2015 WIGCOT Highlights
Every March 1,000 tourism professionals meet for the Wisconsin Governor’s Conference on Tourism (WIGCOT). This is a time for destinations, attractions, hotels and industry partners to share their successes, learn about new trends and to plan for the upcoming tourism season. This year the conference was held in La Crosse along the banks of the…
Read MoreTop Travel Marketing Trends for 2015
Like everyone in the travel industry, this is the time of year that Boelter + Lincoln and its travel clients are entrenched in planning for 2015.
Read MoreRoger Brooks, revisited: Highlights from the Wisconsin Tourism Conference
WIGCOT is one of the most highly attended tourism conference in the US, which is a testament to the industry’s significance in Wisconsin.
Read MoreMedia Landscape: More Changes in Store for 2019
Businesses have had to come to grips with the ways that consumers use media and how they react to these messages in different settings – be it car, work or living room.
Read MoreWTMJ vs. Time-Warner: And the Winner Is…AT&T U-verse
At the time of my last post, Time Warner Cable and Journal Broadcast Group had just resolved their very public dispute, in which Time Warner removed WTMJ from its lineup for almost two months.
Read MoreTime Warner, Cord-Cutting and the Threat to Cable Advertising
In the past, the main reason people didn’t subscribe to cable or satellite was largely financial. However, lately the motivation is to make a statement rather than to save money.
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