%
increase
in YOY online reservations
%
increase
in YOY gift card sales during holiday season
Wilderness Hotel & Golf Resort
- Brand Strategy
- Broadcast Commercial Production
- Creative Design + Development
- Digital Design + Development
- Marketing Strategy
- Media Planning + Buying
- Promotions + Events + Sponsorships
- Videography
Wilderness Hotel & Golf Resort and its entities – four indoor and four outdoor waterparks, a championship golf course, award-winning spa, four-star dining, and conference center – make up the Wilderness Territory in Wisconsin Dells.
But in an area drenched in other waterpark hotels, how do we get families to choose to spend their vacation in the Wilderness?
From B+L’s audit and subsequent rebrand, B+L helped wilderness develop a cohesive identity focused entirely around the family, connecting all of their individual entities and simultaneously differentiating themselves from the competition.