million
Impressions per Campaign
New Checking Accounts
North Shore Bank
- Brand Strategy
- Broadcast Commercial Production
- Creative Design + Development
- Digital Design + Development
- Marketing Strategy
- Media Planning + Buying
- Photography
- POS + Collateral
- Search Engine Optimization
- Videography
North Shore Bank is a regional bank with 44 locations throughout Eastern Wisconsin and Northern Illinois. What the brand had in locations, it lacked in a clear brand persona and marketing strategy.
Through our BRAND+ process, B+L was able to identify the key differentiators for North Shore Bank, branding it as “The Bank of You” due to its customer empowerment and personalized approach.
While most banks can sell their products like ATMs, checking accounts and apps, North Shore Bank instead sells its customers the choice to do whatever they want with their money.