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Boelter + Lincoln began working with General Mitchell International Airport in 2017 to increase awareness of the number of nonstop flights available out of Milwaukee. By establishing a campaign that translated to both business and leisure travelers, B+L aimed towards converting potential customers from competing airports with specially targeted paid social ads, interactive banner ads, native ads and out of home placements, showcasing eye-grabbing photography and bold, easy-to-read headlines promoting nonstop flights out of Milwaukee.