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One of Door County’s leading tourist destinations, the Door Peninsula Winery turned to Boelter + Lincoln as it sought to increase awareness and stimulate sales with new market segments – particularly Millennials. The agency responded a breakthrough “anti–wine snob” ad campaign, bold new label designs and a comprehensive e–commerce website build. B+L’s public relations efforts were also put to use, gaining the winery extensive media coverage both regionally and nationally.

Door Peninsula Winery labels