$
million
Record visitor spending in 2022
%
Growth in Room Tax Collections YOY
million
Total impressions
+%
Increase in search CTR over 2019
Destination Door County
- Brand Strategy
- Broadcast Commercial Production
- Content Creation
- Creative Design + Development
- Digital Design + Production
- Email Marketing
- Identity + Logo Design
- Lead Generation
- Market Research
- Marketing Strategy
- Media Planning + Buying
- Public Relations
- Search Engine Marketing
- Website Design
Door County’s 19 communities are filled with quaint shops, art, natural resources and calming shorelines, making the area a popular destination for couples and families alike. But the area with so much to offer, was lacking a clear identity.
Through our BRAND+ process, B+L created a consistent tone for both their communications both visually and linguistically. The tone accurately captured and translated the cathartic experience people have when they visit.
The “Moments” campaign captures that therapeutic experience in a snapshot, transporting you to a moment in Door County with stunning visuals, open and airy environments, minimal copy and no voiceover.