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The travel marketing experts at B+L work with destinations, hotels and attractions to develop unique campaigns that effectively reach targeted consumer segments, build brand value and grow business.

The benefits to clients are significant. Our experience and tactical expertise allows us to hit the ground running in order to quickly deliver the desired results – including inbound inquiries, reservations, REVPAR growth, ticket sales and economic impact.

We achieve this by leveraging new insights from our ongoing research into the destination, accommodation and activity selection process. We turn this knowledge into compelling marketing initiatives that create demand for your travel/tourism product. We also have extensive experience in generating earned media, creating editorial ideas and compelling content that drives awareness and brings invaluable third-party media validation through coverage.


Destination Marketing Organizations

Bayfield County Tourism
Brookfield Convention & Visitors Bureau
City of Delafield Tourism Council
City of Galena
Door County Visitor Bureau
Eagle River Chamber of Commerce
Elkhart Lake Tourism Commission
Hayward Lakes
Nature Conservancy
Packer Country Regional Tourism Office
Racine County Visitor & Convention Bureau
Wisconsin Dells Visitor & Convention Bureau
Wisconsin Department of Tourism
Wisconsin Public Radio


Cascade Mountain
Dells Boat Tours®
Ho-Chunk Casino Hotel and Resort
Mt. Olympus Water & Theme Park
Noah’s Ark Waterpark
Original Wisconsin Ducks®
Passport to Savings (Attraction Discount Program)
Potawatomi Bingo Casino
Tommy Bartlett, Inc.


Experimental Aircraft Association (EAA)
Steel Bridge Songfest
The Milwaukee Mile
Wisconsin State Fair Park


General Mitchell International Airport
Milwaukee County Transit System
Systech International – WIVIP

Hotels & Resorts

Aimbridge Hospitality
Aloft Milwaukee Downtown
Chula Vista Resort
Geneva National Resort
Gordon Lodge
Hilton Milwaukee City Center
Sundara Inn & Spa
The Abbey Resort
Wilderness Hotel & Golf Resort
Yogi Bear Camp-Resort & Water Playground


Circus World Museum
H.H. Bennett Studio & History Center
Harley-Davidson Museum
Milwaukee Art Museum
Milwaukee Public Museum
Museum of Wisconsin Art


Door County Visitor Bureau Social Media Case Study
The Door County Visitor Bureau (DCVB) was looking to partner with an agency to oversee its social media content creation and community management initiatives for the 2014 calendar year.

WDVCB Waterpark Capital Case Study
The Wisconsin Dells Visitor & Convention Bureau is a tourism destination marketing organization comprised of 500-plus members.

Wilderness Online Case Study
Wilderness Hotel & Golf Resort is one of the premier lodging options located in the tourism driven area of Wisconsin Dells.

Eagle River Case Study
The Eagle River Area Chamber of Commerce & Visitors Center is a destination marketing organization made up of local business owners.

Yogi Bear Case Study
Yogi Bear’s Camp-Resort & Water Playground needed help educating travel planners about the benefits of camping at Yogi Bear in order to increase bookings during their busy summer season.

Recognizing the evolution of interactive advertising, B+L wanted to measure how online ads impact viewer perceptions of key brands, such as Wisconsin Dells.

Tommy Bartlett Show Case Study
The Tommy Bartlett Show is a 60+ year tradition in Wisconsin Dells. This water, ski and sky show is packed with 90 minutes of high-energy entertainment for people of all ages.

Door County Visitor Bureau Print Co-Op
DCVB and B+L first partnered in 2014 to oversee its social media content creation along with public relations and media outreach.



WIGCOT-2017, Boelter Lincoln, Blog, Travel

WIGCOT 2017 Sheds Light on Big Social Data

The 30th Annual Wisconsin Governor’s Conference on Tourism took place last week at Potawatomi Hotel & Casino in Milwaukee.  Close to 1,000 attendees converge on a city once a year to learn what’s new in the tourism industry and, of…
Boelter + Lincoln, Blog, WIGCOT2016

Marketing Lessons from WIGCOT: Embrace Change or Else

As a marketer in the travel and tourism industry, you know that spring and summer are right around the corner when 1,000 industry professionals converge on a destination for the annual Wisconsin Governor’s Conference on Tourism (WIGCOT). The theme of…
Boelter + Lincoln, Blog, Travel, Millennials

Wanderlust or Bust: How Millennials Are Reshaping Travel

It seems that every time I go online I see endless pictures of 20-somethings posing on Machu Picchu, Facebook check-ins to New Orleans’ Café du Monde and Pinterest boards filled with maps, travel tips and the word “Wanderlust” overlaid an…