Our seasonal campaign approach is two-fold. In the pre-season print and long-lead magazine, we use winter activities to motivate travelers to plan a winter getaway. Our in-season branding campaign features two great Wisconsin Originals talking about what they love about Wisconsin. This Winter, Olympic Speedskater Bonnie Blair and Ko-Thi Dance Company founder Ferne Caulker show us how Wisconsin inspires them. They invite visitors to discover more unique experiences at TravelWisconsin.com.
Download the complete Winter Campaign Summary below and view this year’s creative off to the right.
