Tommy Bartlett Show Social Media Campaign

The Tommy Bartlett Show is a 60+ year tradition in Wisconsin Dells. This water, ski and sky show is packed with 90 minutes of high-energy entertainment for people of all ages. The show runs Memorial Day weekend through Labor Day weekend and features two shows daily – an afternoon show and a nighttime show. Although the show was and is one of the highest rated shows in Wisconsin Dells, the show lacked a consistent social presence.

  • Achieve maximum social media presence and awareness leading up and throughout the Tommy Bartlett Show season
  • Leverage current social media platforms – Facebook, Twitter and Instagram
  • Increase social communities and engagement by 20%

B+L recommended that Tommy Bartlett Show ramp up their social media efforts pre- and post-season to ensure fans were engaged and constantly interacting with the show. For five months, B+L managed all social platforms on behalf of the Tommy Bartlett Show – constantly engaging fans through content and conversation. In addition to creating a high-level integrated social strategy and content calendar for April – August, daily content was developed and high-level reports were generated weekly to review progress. After a successful year in 2012, B+L was asked to manage the social campaign for 2013 and 2014.

RESULTS

2012

  • More than 707,000 Twitter impressions from April – September (5 month duration)
  • Facebook page likes grew 38%

2013

  • Facebook Community Growth: 4,223 page likes (up 53% from 2012)
  • Twitter Community Growth: 233 followers (up 54% from 2012)
  • Instagram Community Growth: 179 followers

2014

  • Facebook Community Growth: 10,023 page likes (increase of 137% from 2013)
  • Twitter Community Growth: 333 followers (increase of 43% from 2013)
  • Instagram Community Growth: 328 followers (increase of 83% from 2013)

2015

  • Facebook Community Growth: 11,685 page likes (increase of 17% from 2014)
  • Twitter Community Growth: 385 followers (increase of 16% from 2014)
  • Instagram Community Growth: 385 followers (increase of 17% from 2014)