Turning Great Rates Into New Business

Port Washington State Bank (PWSB) is a community-based financial institution with seven branches located throughout Ozaukee County, Wisconsin. The housing market bubble had began to burst in the Greater Milwaukee area and interest rates had risen from recent record lows.

  • Encourage prospective homebuyers to get pre-approved for a mortgage loan
  • Maintain or raise mortgage loan levels from near record-high levels

A 36-month, fixed rate Home Equity Line of Credit product was created and promoted via print, out-of-home advertising and in-branch merchandising. Pre-approval and loan activity was monitored so that print ad frequency could be adjusted based on volume. Out-of-home advertising was strategically placed in high traffic locations as well as communities with established (5+ years) homeowners.

RESULTS

increase

in mortgage loans including secondary, in-house, construction and WHEDA loans