Yesterday, Disney announced that it was purchasing Marvel Comics for the sum of 4 billion dollars. As you might expect, news spread quickly throughout the traditional news outlets, as well as the Internet. At one point, a Google search simply stating Disney buys Marvel produced 1,600,000 million results with 1,270 related articles. So yeah, this is kind of a big deal. Possibly the world’s preeminent brand buying another one of the largest brands in the world. Two definite Teen Titans (sorry DC Comic Fans) are now the world’s most famous newlyweds.
The deal is an absolute no-brainer for both parties involved. Disney now possesses a library of more than 5,000 characters that includes Spider Man, Wolverine, Iron Man, The Incredible Hulk, etc. All with humongous, far-reaching, long-standing fan bases — in this decade alone — their film franchises that have grossed more than 3 billion dollars.
The one thing I learned in 2008 is that I needed to get up to speed with all things Web 2.0. That’s a hard thing to do considering it evolves every 10 seconds. So in 2008, I became active on Facebook and LinkedIn, created my own blog: http://www.midwestmediagirl.blogspot.com, set up RSS feeds of my favorite bloggers and even dabbled in Twitter.