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Blog, Boelter Lincoln, Millennial, Fidget Spinner

Get the ‘Spin’ on Millennials

In a world where intricate technology like augmented and virtual reality is advancing at rapid speeds, many of us are left wondering: How can a simple fidget toy be enough to put an increasingly impatient and unimpressed generation into a…
Blog, Boelter Lincoln, Safari, Apple

Not Anymore! How Safari Updates Impact Ads

Last week at their developer conference, Apple announced two new updates to its forthcoming Safari browser release (macOS High Sierra) – auto-play video disablement and third party ad tracker blocking. With so many headlines about ad blocking and consumer privacy,…
Blog, Boelter Lincoln, Influencer Marketing, Millennials

Influencer Marketing: How to Find Quality Brand Friends

Influencers are essential to marketing in the digital space. These social figures develop and engage with a community of followers around a certain topic of interest (for example, healthy eating, outdoor adventure or even topics as narrow as claymation). As…