Evaluating Influencer Marketing Proposals

Evaluating Influencer Marketing Proposals

The rise of social media has altered literally every facet of marketing communications, and perhaps none as much as public relations.  Like many long-time PR professionals, I’ve slowly come to grips with the changing rules of the media relations game…

Marketing To Millennials: The Savings Generation

Marketing to Millennials: The Savings Generation

Are you tired of hearing about millennials yet? Well it’s time to get used to the conversation, because this group isn’t going anywhere anytime soon. Financial and marketing industries are quick to analyze their habits because soon they’ll have the…

Transparency: The New Mantra For Food Marketing

Transparency: The New Mantra For Food Marketing

Whether it’s consciously or subconsciously, everyone has different criteria of what they are looking for when they go to the grocery store. Traditionally, these factors have been price, taste and convenience. Recently, however, the consumer’s decision process has been evolving. …

Talking Money With Millennials

Talking Money with Millennials

Financial institutions marketing to millennials isn’t groundbreaking. The truth is, the ones that don’t are likely to die off with their current customers. The challenge has always been getting the attention of the largest age demographic in the U.S. One…