Big Changes At Google Will Impact Marketers

Big Changes at Google Will Impact Marketers

As Heraclitus said, “The only thing that is constant is change.” Google lives by that mantra. Not only does their name doodle change (almost) daily on the homepage, the search engine has made many updates to their ad platform during…

HOW Design Live 2016

HOW Design Live 2016

“When you make something no one hates, no one will love it.” While I didn’t agree with everything that Fredrick Ost and Magnus Berg presented during their breakout session at the HOW Design Live annual conference last week, this quote…

New Technology Simplifying Insurance Claims

New Technology Simplifying Insurance Claims

Nobody likes having to pay for insurance. The only time you’re glad you have insurance is after something bad happens. And that feeling of relief is usually short lived. That’s because the claims process is only slightly less painful than…

Telemedicine & The Disappearing Waiting Room

Telemedicine & The Disappearing Waiting Room

Willy Wonka character Veruca Salt said it best: “I want it NOW!” We live in a society that demands goods and services on the spot. With a few clicks of a button we are guaranteed an Amazon same-day delivery, an…

Evaluating Influencer Marketing Proposals

Evaluating Influencer Marketing Proposals

The rise of social media has altered literally every facet of marketing communications, and perhaps none as much as public relations.  Like many long-time PR professionals, I’ve slowly come to grips with the changing rules of the media relations game…

Marketing To Millennials: The Savings Generation

Marketing to Millennials: The Savings Generation

Are you tired of hearing about millennials yet? Well it’s time to get used to the conversation, because this group isn’t going anywhere anytime soon. Financial and marketing industries are quick to analyze their habits because soon they’ll have the…