B+LOG

Marketing IQ #26: Good City Brewing + Seeking the Good in a Crisis

By Boelter Lincoln / 04.23.2020

   This quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David honest breakdown of marketing tactics during this…

Marketing IQ #25: Badger Mutual, Target Markets + Approachable Insurance

By Boelter Lincoln / 03.06.2020

   Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance – the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is at…

Marketing IQ #24: Bridge the City, Podcasting + Inspiring Audience Action

By Boelter Lincoln / 03.06.2020

  Episode 24 welcomes Kyle and Elizabeth from Bridge the City – a Milwaukee group focused on inspiring the community to action and bringing meaningful change to the area. Follow Bridge the City @bridgethecitypodcast. Content marketing is essential for a brand looking to engage and convert an audience base. The team shares their podcast, event…

Marketing IQ #23: Cousins Subs, Justin McCoy + Stomach Competition.

By Boelter Lincoln / 01.06.2020

   Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of “Better Bread. Better Subs,” Justin shares how the Milwaukee-founded sub maker executes better marketing, too. Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social, digital,…

Marketing IQ #22: Chuck Swoboda, Marketing Innovation + Company Culture

By Boelter Lincoln / 12.03.2019

  Episode 22 features Chuck Swoboda – former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck’s experience ideating and marketing products is the tangible take-home advice you’ll want. During his time at Cree, Chuck helped grow the company from a small startup with 30…

Marketing IQ #21: Carl Deffenbaugh + Thinking Like a Media Outlet

By Boelter Lincoln / 11.18.2019

  Episode 21 welcomes Carl Deffenbaugh – Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe, Tik-Tok,…

Marketing IQ #20: Angela Damiani, Newaukee + Experiential Events

By Boelter Lincoln / 11.04.2019

  Episode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age. Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani). Listen and subscribe to the…

Marketing IQ #19: Jon Jarosh, Door County + Destination Marketing

By Boelter Lincoln / 10.07.2019

  On Episode 19, we’re joined by Jon Jarosh, the director of communications and public relations for the Door County Visitor Bureau. With his years of experience in destination marketing, Jon shares his tips for telling the story of a location using every medium possible. From emerging digital influencers to organizing press trips, Jon’s tips…

Marketing IQ #18: Kasey Chronis, Live TV + Digital Storytelling

By Boelter Lincoln / 08.16.2019

Photo courtesy of NBA.com    Episode 18 features Kasey Chronis, a reporter at Fox 6 News in Milwaukee. Her experience in both live shots and produced pieces around the city makes for a deep dive into the art of digital storytelling. As broadcast journalism evolves, Kasey shares a step-by-step guide to securing coverage for…

Marketing IQ #17: Kane Pitman, Milwaukee Bucks + Brand Stories

By Boelter Lincoln / 06.25.2019

Photo courtesy of NBA.com   Episode 17 welcomes Kane Pitman, beat reporter for the Milwaukee Bucks. Originally from Australia, he’s quickly built a personal brand throughout the city on the back of his top-notch social media presence and quality writing/storytelling skills. Kane gives us his favorite moments from the Bucks locker room in addition to…