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Katie Klein

Boelter+Lincoln, Social Media and US Airways

Do You Know Your Community Manager?

In light of Monday’s now infamous social snafu on behalf of the US Airways Twitter account (and arguably the most epic social media fail of 2014 thus far) it really begs the question – just who is manning your social communities and most importantly, should they be?

BrooklynBridge

A Pilgrimage to the Brooklyn Bridge

For many, vacation enjoyment lies in the planning than the actual vacation itself; everything from researching accommodations to securing a coveted attraction ticket. Others, however, are inspired by a simple (and persistent) desire.