In light of Monday’s now infamous social snafu on behalf of the US Airways Twitter account (and arguably the most epic social media fail of 2014 thus far) it really begs the question – just who is manning your social communities and most importantly, should they be?
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
For many, vacation enjoyment lies in the planning than the actual vacation itself; everything from researching accommodations to securing a coveted attraction ticket. Others, however, are inspired by a simple (and persistent) desire.
I have to plan beyond a mobile device. It’s imperative that I think about the context in which the messaging is received.
As travel marketers, we’re in one of the most competitive industries, all fighting over the same thing: travelers and their discretionary spending funds.
Moms, more than ever, are using technology like video, social networks, blogs, and smartphones to multi-task through their busy day. Did you …